Rev your engines!

Fascinated by speed, challenging the impossible, designing the most daring courses a family room or backyard can hold–the Hot Wheels enthusiast became a physicist, a designer, a driver, a stunt person, an engineer, and a daredevil. 

Developed and designed by GMC+A in collaboration with Mattel, The Hot Wheels Test Facility follows the story of the Hot Wheels webisode teams, showcasing the real world design, engineering, and extreme stunts of world-class Hot Wheels junkies. 

This highly interactive and educational exhibition encourages visitors to creatively and critically engage in the physics of motion, mass, aerodynamics, inertia, momentum, velocity, friction, and potential and kinetic energy. The gallery is teeming with physical, design-related, and creative challenges for every visitor, young and old. Experimentation, collaboration, and innovation are embedded in a diverse collection of playfully experimental Hot Wheels experiences.

Hot Wheels Test Facility

• Client: Mattel 

• Size: 10,000 Square Feet

• Educational Attraction for North America

• Demographic: 6 and up

Scope of Services

• Rights Acquisition

• Charrette Sessions & Interpretive Planning 

• Conceptual, Detail & Graphic Design 

• Project Management

• Financial Management